CEO Survey

PwC's 17th Annual Global CEO Survey

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17th Annual Global CEO Survey The glass half-full p4 / The global rebalancing act p6/ Three trends that will transform business p10/ Creating value in totally new ways p12 / Developing tomorrow's workforce p18/ Serving the new consumers p26/ The need for hybrid leadership p32 Fit for the future Capitalising on global trends 1,344 CEOs in 68 countries 39% of CEOs are very confident about their company's growth prospects See page 5 86% of CEOs recognise the need to change R&D and innovation capacity See page 14 www.pwc.com/ceosurvey

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